About
Find out more about The Croydon Project and URW.
A bold new vision for Croydon Town Centre
The Croydon Project reimagines the heart of Croydon as a more vibrant, connected and community-focused place for everyone. It encompasses the anticipated transformation of the Centrale, Allders and Whitgift Centre sites to revitalise central Croydon with homes, public spaces and better connections alongside refreshed retail, F&B and leisure in a re-positioned town centre.
Through a series of successful public consultations, in partnership with our NextGen Panel – local voices powered by Croydon’s unique character and creative energy are helping shape the ambitious masterplan and input into the future designs for the URW estate and the surrounding area.
September 2025 saw a key milestone for The Croydon Project as ‘Allders Parade’, a curated line-up of shops and dining offers, launched at the much loved and iconic Allders department store building, marking a fresh chapter in Croydon’s retail story. Over the longer term we foresee more extensive plans to reimagine the whole Allders site, where shops, culture, learning and entertainment can come together with heritage and community at the core.
We are also thrilled that the Mayor of Croydon and Croydon Council are investing in North End, the adjacent high street to bring a new sense of safety and quality to this much loved shopping destination.
From the cultural diversity that defines London’s largest and youngest borough, to the independent businesses across the town centre, this is a place where creativity, collaboration and community will come together. We’re building more than a town centre. We’re showing what a city can be.
The Site
A significant portion of this area is the Whitgift Centre, Allders, Centrale and adjoining properties, much of which is the freehold of the John Whitgift Foundation.
Our vision for The Croydon Project is a comprehensive approach which will ensure a cohesive vision and a well-integrated development that benefits the whole community.
Unibail-Rodamco-Westfield (URW) is the major landowner within the North End Quarter and is uniquely positioned to drive the transformation forward.
URW’s commitment to Croydon, coupled with its expertise in developing and managing successful mixed-use destinations, provides a strong foundation for the successful implementation of the masterplan. These commitments are enhanced by the Group’s Better Places plan, which strives to make a positive environmental, social and economic impact on the cities and communities where URW operates.
The Group operates 67 shopping centres in 11 countries, including 39 which carry the Westfield brand. These centres attract over 900 million visits annually and provide a unique platform for retailers and brands to connect with consumers. URW also has a portfolio of high-quality offices, 10 convention and exhibition venues in Paris, and a number of other mixed-use assets which include homes.
